Obtaining Strategic Fit for a Study Idea
20th November 2024, 9am GMT (UK time) – online meeting
High Performing Life Science OrganisationsWhen developing and commercializing a pharmaceutical product, new study ideas need to be clearly evaluated for Strategic Fit to ensure they reflect the overall strategy for the product.
This includes considering the study feasibility, availability of budget and how the results will enhance the commercialization and further development of the product.
This kind of evaluation should apply to all study ideas from the start of the development cycle, even those entering the laboratory phase, and as the product moves through its life cycle, strategic fit should be modified to address data gaps identified through continuous assessment of the needs of the product.
Moderators
Mauro Placchi
Clinical Development Consultant with over 30 years of experience in major pharmaceutical/biotech companies. Skilled in all aspects of clinical development programs in clinical and non-clinical, Investigator and Company-sponsored studies with innovative drugs, biologics, and devices.
Dr Richard Phillips MBBS DPM MBA
Richard qualified in medicine at St Mary's Hospital Medical School, now Imperial College in London. After several posts in the NHS, he joined Pfizer as a medical advisor responsible for rheumatology and infection. After obtaining an MBA from Kingston Business School, he set up the Outcomes Research Group at Pfizer. In 1999, he founded the Goffin Consultancy to provide evidence-based health economics and data review for the healthcare industry. With over 30 years' experience in the pharmaceutical industry, his clients have ranged from start-ups to blue chip pharmaceutical companies as well as OTC companies, medical device companies and private equity houses wanting to review potential investment opportunities.
Benefits
Participants will be able to:
- Gain a comprehensive overview of how a new study idea is to be reviewed for Strategic Fit
- Learn what are the logistics of conducting strategic fit reviews?
- Understand the importance of Gap Analysis and how to go about it.
- Hear some tips from our expert moderators
- Elect to attend further sessions
Who we welcome
Who should attend (all levels of experience):- This webinar is ideal for research and development, medical affairs, regulatory, commercialization professionals in the biopharmaceutical industry.